Stop Asking It For Tacos

Most books about AI for business fall into two categories: breathless futurism about how AI will change everything, or technical manuals written for engineers. This book is neither. It's written for the business owner who's tried ChatGPT, knows there's something there, but can't figure out how to make it actually useful for their operations.

What's Inside

What AI tools actually do versus what the marketing says they do. How to use AI without wasting money on tools you don't need. Where the real operational leverage sits for established businesses. Why most businesses are using AI wrong — and the specific patterns that separate productive AI use from expensive novelty. How to evaluate AI tools, vendors, and consultants without getting sold something you don't need.

Who This Book Is For

Business owners who are practical, skeptical, and tired of the noise. You don't need to be convinced that AI matters — you need someone to show you exactly what works, what doesn't, and what to do Monday morning. No jargon. No cheerleading. Just what works.