Operational frameworks and strategic intelligence for business leaders navigating the shift from traditional search to AI-driven discovery.
The definitive operational framework for making established businesses visible to AI-driven search. Covers the complete AEO methodology — from infrastructure validation through authority architecture — built on real engagement data, not theory. Written for business leaders running established operations who need to understand what's actually changed and what to do about it.
Read More →A direct, no-nonsense guide to AI strategy for business owners who are done with the hype cycle and ready for implementation. Cuts through the noise to show what AI tools actually do, how to use them without wasting money, and where the real operational leverage sits. No jargon. No cheerleading. Just what works.
Read More →The intersection of AI and behavioral science is producing the most powerful design tool ever built. This book breaks down how the convergence of machine intelligence and human psychology is rewriting the rules of design — and why the businesses that understand this first will own the next decade.
Read More →Published on SSRN. Analyzes the relationship between contractor credentials (BuildZoom scores) and search visibility using a sample of 20 Tampa Bay general contractors. Finds that superior technical credentials (top 2% performance) show no correlation with search engine rankings — contractors with exceptional credentials frequently remain invisible while competitors with lower scores dominate page one. Quantifies the revenue impact at $330,000–$500,000 annually per contractor. Hundreds of downloads since publication.
Read on SSRN →