St. Petersburg’s haunted history, given a voice that carries past the tour itself.

St. Petersboo Haunted History operates in a category that lives or dies on story. Our work has been the media practice in its purest form: press releases placed with regional outlets, positioning that treats the tours as local history rather than novelty, and site updates that keep the public-facing story consistent with what gets pitched.

For a seasonal business, media timing is structural rather than decorative — coverage has to land when consideration begins, not when the season peaks. The engagement is built around that rhythm.