Publications
Books by PT Collins on strategic intelligence, Answer Engine Optimization, and working with AI as a force multiplier for established businesses.
The Strategic Intelligence Guide To Answer Engine Optimization
The definitive guide for established businesses navigating the shift from traditional search to AI-powered answer engines. This isn't another SEO manual repackaged with new terminology. It's a strategic intelligence framework built for companies doing $2M–$20M in revenue that need to understand how ChatGPT, Claude, Perplexity, and Google's AI Overviews decide which businesses to recommend—and how to ensure yours is among them.
Covers entity authority, structured data strategy, citation network architecture, and the behavioral psychology behind how AI systems evaluate and surface business recommendations.
Order on Amazon →Stop Asking It For Tacos
Most people use AI like a search engine with better grammar. They ask it for tacos. This book is about what happens when you stop treating AI as a tool and start treating it as a strategic partner—one that can conduct competitive intelligence, build operational frameworks, design client acquisition systems, and think through problems at a depth most consultants can't match.
Written from 25+ years of strategic consulting experience, this is the field manual for business operators who want to multiply their output without multiplying their headcount.
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